YG Leisure has revealed simply how a lot they spent on TREASURE’s upcoming music video for “JIKJIN”!

The rookie boy group is at the moment gearing up for his or her first comeback in over a yr: after releasing their first studio album “THE FIRST STEP : THE TREASURE EFFECT” in January 2021, TREASURE will probably be making their long-awaited return with their first mini album “THE SECOND STEP : CHAPTER ONE” on February 15.

YG Leisure has now shared that the music video for TREASURE’s new title monitor “JIKJIN” value a whopping 500 million gained (roughly $416,738) to supply. In accordance with the company, that kind of funds is generally reserved for the comebacks of established big-name artists like BLACKPINK, versus rookie teams—however YG Leisure selected to make the funding as a result of they’ve excessive hopes for TREASURE’s comeback.

The music video for “JIKJIN” was directed by Lee Sang Yoon, the previous Mnet producing director (PD) chargeable for a number of the most legendary performances from the Mnet Asian Music Awards (MAMA), in addition to BLACKPINK’s Lisa‘s wildly standard performance video for her hit solo B-side “MONEY.”

Lee Sang Yoon is now an in-house chief producer at YG Leisure, and the company said that it plans to develop the quantity of content material it produces throughout the firm.

“Because the variety of our company’s artists and the quantity of content material they produce proceed to develop, we determined that we wanted to create a quicker and extra environment friendly system,” defined YG Leisure. “Along with persevering with to work with well-known administrators outdoors the corporate, we plan to repeatedly improve the range of our initiatives by means of an inner content material manufacturing system.”

“For the ‘JIKJIN’ music video, to match the music’s lyrics that awaken the intuition to race forward at full pace, we mobilized tremendous vehicles value tons of of hundreds of thousands of gained,” the company continued. “We’re doing our utmost up till the very finish to extend the standard of the music video.”

Each “THE SECOND STEP : CHAPTER ONE” and TREASURE’s music video for “JIKJIN” will probably be launched on February 15 at 6 p.m. KST.

Within the meantime, try a teaser for the brand new music video beneath—and the remainder of TREASURE’s comeback teasers here!

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