Swiss Eyewear Group has expanded its inflight enterprise into Africa with listings onboard South African Airways and Kenya Airways for INVU extremely polarised sun shades.
The group has additionally secured new listings for INVU Easyfit sun shades in chosen Norwegian airports.
Easyfit types, which retail from €51, are designed to suit over prescription glasses. Following a ‘take a look at’ interval at Heinemann Responsibility Free at Oslo Airport, optimistic gross sales figures resulted within the line being added to shops in Stavanger and Trondheim airports.
Heinemann Buying Director Style & Equipment Jan Richter mentioned: “The distinctive retail success of this new class inside the sunglass section demonstrates that INVU Easyfit is an ideal extra for journey retail shops across the globe.”
In Africa, an INVU basic rimless aviator model, in matt gunmetal with inexperienced gradient lenses, options in new inflight listings by Tourvest Inflight Retail Providers. In accordance with Swiss Eyewear Group, gross sales onboard each South African Airways and Kenya Airways are “considerably above expectations”, at double the unique forecasts.
Swiss Eyewear Group Director Journey Retail Worldwide Markets Rebecca Harwood Lincoln commented: “We’re delighted to have expanded our inflight enterprise by Tourvest this 12 months; they’re a implausible associate to work with and we sit up for working collectively for the long run.”
Tourvest Inflight Retail Providers Purchaser Carole Clarke mentioned: “We’re at all times on the lookout for product traces which supply nice high quality, are on pattern, and signify implausible worth for our prospects. Sun shades are some of the buoyant classes in journey retail at the moment and types corresponding to INVU bridge the hole between high-cost designer frames and funds manufacturers that don’t at all times supply the solar safety which prospects anticipate.
“We’re very comfortable to be working with Swiss Eyewear Group; the corporate is proving to be very versatile to our necessities and environment friendly to cope with.”