The Swiss Eyewear Group is to deepen its journey retail relationship with Scandlines, following the profitable introduction of its INVU sun shades model to retail shops aboard two of the Danish ferry operator’s ships in summer season 2018. The transfer is a part of the model’s technique to give attention to growing its ferries and cruise enterprise.
Following “wonderful preliminary gross sales” outcomes for INVU, Scandlines’ retail gross sales personnel are to be given particular coaching on the INVU sun shades assortment forward of an expanded product supply for 2019.
Swiss Eyewear Group met with Scandlines on the TFWA World Exhibition and Convention in Cannes in October to plan new vessel listings, employees coaching and the combination of recent INVU collections for 2019.
“Promoting our INVU merchandise with Scandlines has proved to be a really profitable itemizing for INVU in journey retail, and we stay up for strengthening our partnership with them,” stated Swiss Eyewear Group Journey Retail Director Rebecca Harwood Lincoln. “For the 2018 season we’ve got focussed on constructing our enterprise onboard ferries and cruise ships, and this has proved to be one of the profitable.”
“INVU is a superb vary from the Swiss Eyewear Group and we’ve achieved robust gross sales outcomes for the model in our onboard shops,” stated Mark Winslow, VP Head of Retail at Scandlines. “We see our relationship as a long-term partnership and we’ll be working carefully collectively to introduce new INVU improvements on our ferries, and to coach our employees within the finer factors of the product.”
With greater than 42,000 departures on eight ferries in 2017, Scandlines transported 7.6 million passengers on its busiest routes Puttgarden-Rødby and Rostock-Gedser.
For extra on progress alternatives inside the ferries journey retail market, learn our devoted market report within the November difficulty of DFNI and look out for our particular sun shades class report within the upcoming December difficulty of DFNI.