HYBE held their company briefing, titled the 2021 HYBE Briefing with the Group, on November 4 at 10 a.m. KST.
Amongst numerous new subjects that have been introduced, there have been plans for fan neighborhood platform Weverse’s integration with Naver’s V LIVE, the launch of a brand new recreation that BTS participated in creating, and the corporate’s entry into the NFT enterprise.
It was announced at first of the 12 months that V LIVE and Weverse will ultimately be mixed into one platform. On the time, Naver gained a 49 % stake in HYBE’s subsidiary Weverse Firm (previously beNX), whereas Naver’s V LIVE enterprise was transferred to beNX. As a part of this integration, a brand new model of Weverse shall be launched within the first half of 2022. The brand new Weverse will embrace V LIVE’s “spot stay” expertise, which permits the artists to livestream broadcasts on Weverse at any time. Sooner or later, Weverse will create additional synergy with Naver’s R&D capabilities in search, AI, and different applied sciences.
HYBE may even be launching a brand new recreation that permits followers to take pleasure in artists and their music in a extra interactive method. This new recreation makes use of concepts pitched by the members of BTS throughout the growth stage and shall be launched within the first half of subsequent 12 months.
Lastly, HYBE introduced their partnership with the main monetary expertise firm Dunamu to begin laying out a brand new enterprise mannequin that mixes mental property (IP) with NFTs. The 2 firms have entered right into a strategic partnership to ascertain a joint company that can do enterprise associated to NFTs, which is able to permit content material and merchandise primarily based on artist-related IP to be digitally owned by followers. HYBE and Dunamu shared their plans to consider methods to soundly broaden the fan expertise, a technique being the gathering, change, and show of IP-based digital belongings on platforms like Weverse.
NFT stands for “non-fungible token” and makes use of blockchain, the expertise behind the event and change of contemporary cryptocurrency. NFTs can take the type of any digital content material whose distinctive possession might be bought (though the content material can nonetheless be accessible for others to view and duplicate).
On the briefing, HYBE additionally announced plans to create a brand new lady group in the USA as a collaboration between HYBE America and Geffen Information of Common Music Group. HYBE Japan will launch a World Debut Challenge for his or her upcoming boy group that features former “I-LAND” contestants Ok, Nicholas, EJ, and Taki.
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