CJ CheilJedang, a meals producer beneath Korea’s CJ Group, mentioned Tuesday it’s going to reorganize its enterprise models and refine world market methods in a bid to effectively promote its Korean meals merchandise worldwide.

In response to the meals big, it plans to divide its headquarters enterprise into world and regional meals unit.

Specifically the International Headquarter will take cost in selling its meals merchandise akin to dumpling, rooster, kimchi, Korean sizzling sauce and dried laver abroad.

The regional unit shall be accountable for the native enterprise with an goal of accelerating the choice making course of and strengthen its social duty packages within the nation.

Primarily based on the 2 separate enterprise models, CJ CheilJedang plans to increase its presence within the world market with methods tailor-made to the meals tradition of every nation.

Particularly, the corporate will goal the European market, which has an enormous potential demand for Korean meals merchandise.

“We’ll begin by establishing an England department this 12 months, since England is already the biggest purchaser of ready-made Korean meals,” mentioned an official from CJ CheilJedang.

As for the Japanese European market, the place there was little demand for Korean meals, CJ CheilJedang will function “Bibigo To Go” outlets in main supermarkets. Bibigo is a meals product line that serves frozen dumplings and different pre-cooked meals.

Additionally, CJ CheilJedang will use its manufacturing amenities in Japan and Vietnam to increase its enterprise in East Asia and Australia. Utilizing the 2 export hubs, the corporate will have the ability to shortly provide the meals merchandise, the official mentioned.

Within the main markets with excessive demand for Korean meals — US and China — the corporate will additional promote its Bibigo dumplings and chickens which are widespread in outlets and on-line market.

By Byun Hye-jin ([email protected])